According to a study done by Starcom USA, 6% of people account for 50% of ad-clicks and banner clicks on the internet. They claim that it’s mostly users between the ages of 25-44 who live in a household with an income of $40,000 or less. These people are apparently more likely to click on ads about gambling, auctions and career services… It’s an interesting read and not too long so I figured you guys might want to check it out. Now if you create a site that doesn’t rely on banner ads to bring in revenue this wouldn’t apply to you, since if a person doesn’t know they are clicking an affiliate link/ad it’s not really the same.
source: Starcom MediaVest Group
