Alas! It has been sometime since I have posted on the greatness that is InternetGangsters.com but I do have a good reason. Starting an IT consulting business is hard work. One of the hardest parts being picking a name. Since I started the business right out of college I was a bit more interested in coming up with a “cool” name instead of a marketable one. After lots of thinking I came up with the name Chasing Squid. Now, I know what you are all thinking right now. “Hot damn Michael, that is one of the coolest combination of two words I have ever heard!” I agree with you. However, it most certainly is not very practical. Several of my clients asked me what it meant, and I wish I had a better answer then, “I just have a bizarre obsession with the giant squid.” (I do, but this is neither the time nor place to discuss that wonderful sea creature) Anyways, I was able to grab a good amount of clients out of the gate, most of them being friends of friends, so I initially wasn’t too worried that my IT company sounded like an expedition led by an old Sweedish guy. Once it came down to getting new clients, Chasing Squid wasn’t looking so hot. I had a sweet logo, pretty cool website(75% done @ www.chasingsquid.com) and a handful of clients but I wanted to grow. So I had to think of a new name and completely rebrand the company. As I sit here on Monday morning, I am deciding between a few different new names and I will keep you all updated with what I choose.
Lesson to be learned here: Think before you name your company. Pick something inline with the others in your industry.
