Google Advertising Professional Test
May0
So I just hit 900 dollars a month on spending for PPC with Google across all my campaigns so I think its going to be coming time to take the AdWords Professional Test. I took a look at what exactly you get from aligning yourself with Google in such a way and the benefits are many. Starting with the fact that you can now post an AdWords certified image on your site (great for perspective customers) but just for passing the test you get a 100 dollar credit for your accounts, free money is always welcome. You also get a professional status page which is like a mini-profile for people to look at and verify that Google is indeed backing you. And last but not least, to quote Google, you get a “warm, fuzzy feeling of accomplishment.”
The test itself costs $50 to take and inorder to even be eligible to take the test you have to build and maintain a minimum of $900 dollars spent over 90 days. Assuming you have built this up, the test should be too hard as you are already maintaining a decent amount of money in before you can even take the test.
Ill most likely do some research for a few days to make sure im “up to snuff,” no reason in wasting the $50 fee because i didnt feel like being prepared. Look for my results soon.
Buying A New Domain Name to Increase SERPs
Apr2
Often overlooked by beginning companies, buying additional domains that relate to your products and services, and hosting blogs on them can be a valuable tool in creating valuable backlinks to your site. Lets say you own PetesOrganicDog.com and sell dog leashes, collars, dog bowls, poop bags, and more. Now, lets say you buy organic-dog-collars.com and natural-dog-products.com and host simple but related blogs on each. As the search engines spider those additional sites and see that not only a block of relavant content is pointing to your domain but an entire site on your topic favors your brand, it weights those links heavier. Also, aging links are often seen as the most important in search engines, and if you control the keyword rich domains, you can always make sure that your links stay valid. This also helps you create your own ring of sites, which has the potential to rack up a lot more valid traffic, and also helps you put yourself more in control of your important links.