I know it’s been a while since we’ve posted here and we genuinely feel bad about it, but nobody really reads it so I guess we can’t feel bad about it… But then again if we posted more maybe more people would read, it’s a vicious cycle, but we’re going to try to put a stop to that. We will be posting more starting now and hopefully you guys will enjoy what we have to say. 

Does Social Media have a place in a Business to Business enviroment?

I was just in a meeting at my day job where we have been discussing some changes we are making to our website that will help our customers find what they are looking for. The software/logic that we have been using to run the website’s search hasn’t been the greatest mainly because we never tweaked the software used to drive that aspect of the site. So over the past couple weeks we have been working towards better logic to drive customers to find the products they are looking for. So in the meeting we had today about this situation social media was brought up. With Twitter making headline news pretty much everywhere these days I knew this topic was going to come up sooner or later (if I wasn’t the one to bring it up), but then it got me thinking, does this really apply to our business model? And would it really help anything?

I don’t like to get into too much personal information about where I work, but I work for a decent sized family owned company that acts as sort of a middleman for a specific industry. We buy from manufacturers and also produce our own goods and sell them to one industry that has multiple installations all over the world, not necessarily run by the same companies, just the same industry. These installations then offer a service to the public. That’s probably a terrible way to describe it, but hopefully you get the idea. 

(more…)